Lunch and Learn: Video for Nonprofits

Everyone is talking about the impact online video can have; there is little doubt that it’s a powerful and emotional storyteller. But how can your organization harness its power for good? Are you confused by all the options and the technology? Do you not know where to begin? Join us to learn how easy it is to communicate your organization’s passion and mission to the world using online video.

In this workshop, you will learn:

--How to create an emotional connection with your audience so you can tell your story easily and effectively, thus bringing the viewers closer to your mission.
--The difference between professionally produced videos and Flip Cam videos, and the advantages of each.
--How to use video as a powerful fundraising tool that will help convert more prospective donors and reach a new generation of donors and volunteers.
--How to implement strategic videos to get in touch with your constituents and portray your efforts visually.
--How to use social media as an outlet for your online videos and the best practices for distribution and outreach.

Throughout the workshop, we will show examples of online videos that are successful in representing organizations--as well as videos that fall short of their purpose--and analyze why they succeed or fail.

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