Raising Money and Connecting with Donors Online

Limited resources, tightening budgets and the rapid pace of technology advancements have made it particularly tough for most nonprofit organizations to expand their fundraising efforts, let alone stay ahead of trends and donor expectations. In 2008, the Obama presidential campaign demonstrated the amazing promise of raising money and connecting with donors online: over 3 million donors contributed over $500 million online, with an average donation of $80. Pretty amazing results... but how does that relate to average nonprofit organizations? Can the rest of us replicate any of those ideas? And how the heck did they do that? If you too are wondering how to raise real money online, join us for an interactive workshop designed to kick start your e-fundraising and better connect with your supporters and donors through technology. You'll learn about a variety of innovative strategies that utilize best of breed tools to help you improve constituent outreach, raise more money and operate more efficiently. We will focus on free and low-cost tools with multiple examples of successful and failed campaigns to show you what works and what doesn't on any budget. By the end of the workshop, you will have a clear sense of the tools available, great ideas for launching or improving your efforts and a solid plan for next steps.

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